Integration & automation engineer
Turning slow, manual processes into reliable systems that free up time and drive revenue.
Get in touchI'm an integration and automation engineer with over eight years of experience fixing the things that slow companies down and building systems that help them grow.
Some of the most useful experience I've picked up came from working in startups, sitting close enough to sales, marketing, and operations to understand how the whole machine runs. That experience changed how I approach technical work. I stopped seeing problems as purely technical and started seeing them as business problems first. It's a small shift in perspective that makes a significant difference in whether a solution actually sticks.
My current toolkit covers no-code/low-code platforms, coding, and both AI and agentic workflows. I'm comfortable moving between them depending on what the problem calls for.
Built the core revenue operations stack from the ground up, including CRM setup, database management, and integrations between sales, marketing, and operations. Handled data cleaning and structuring on an ongoing basis to keep business decisions grounded in accurate information. Rolled out standardised processes across multiple teams, including a 40-person sales department, replacing manual workflows with systems people actually used.
Created product demos for enterprise sales teams, giving them the materials they needed to walk potential customers through real automation scenarios. Built internal workflow automations to reduce repetitive work across the team. Produced templates, use cases, and blog content that helped prospects see how Make could solve their specific business problems.
Designed and ran LinkedIn lead generation campaigns using automation tools to keep the process efficient and scalable. Expanded into Google Ads, managing search and remarketing campaigns. Built out and handed over the entire lead generation operation to a remote team in Kenya, including training, documentation, and ongoing oversight to make sure standards were maintained.
Analysed and reconciled general ledger accounts for travel processes, ensuring monthly movements were accurately identified and explained. Collaborated with finance, HR, treasury, and payroll teams across multiple countries to resolve open items and keep accounting entries aligned. Supported external and internal audit requests, preparing reports and analysis as needed.
Consolidation of core business operations linking finance, fulfillment, and customer success.
Enabled processing of order volume without additional headcount (approximately 30 hours saved weekly)
Eliminated manual data entry errors for 400+ monthly items, ensuring invoice integrity and reducing billing-related support inquiries
Increased on-time payment rate through scheduled reminders
Implemented automated feedback collection with real-time dashboard for customer satisfaction tracking
Converted operational data into a strategic asset to bridge gaps between management, sales, and marketing
Development of a custom HubSpot extension and infrastructure integration for distributed sender management.
Saved approximately 40 hours daily across the sales team by orchestrating sequence enrollment and infrastructure maintenance
Enabled management of multiple email accounts per user for sequence sending
Supported simultaneous enrollment in multiple sequences while maintaining sending limits
Scaled outreach capacity linearly with the number of sender accounts
Eliminated account suspensions from bulk sending and improved email deliverability through intelligent sender rotation and rate limiting
Prevented duplicate outreach through system-wide lead status synchronization
Engineering custom tools and autonomous pipelines for lead generation and campaign execution.
Reduced campaign launch time by consolidating multi-step processes into automated workflows
Replaced approximately 20 hours of weekly manual tasks within the marketing team
Optimized campaign targeting through identification of high-potential market segments
Aligned sales and marketing teams to work from shared contact data and campaign insights
Eliminated lead leakage and synchronized lead-to-deal tracking
Implementing a full-lifecycle system for discount management and member engagement.
Generated €44,000 in additional revenue from loyalty member purchases
Reduced coupon management overhead by approximately 2 hours per product
Cut email and follow-up time by approximately 30 minutes per loyalty program member during their discount period
Architecture and implementation of a prospecting system.
Validated a new autonomous sales channel, directly attributing €239,000 in revenue within the first 12 months
Increased outreach capacity 5.4x without increasing headcount
Eliminated manual data entry, redirecting sales focus to high-value conversations rather than administrative tasks
Reduced cost per lead by 82% compared to manual prospecting
Tell me what you need built or fixed. I'm available for full-time roles and project-based work. Send me an email or fill out the form below.